I create digital experiences and brand content at Iliad Media Group, Idaho's only 100% employee-owned radio and digital advertising company. On any given week that means a sales brochure in InDesign, a paid-social campaign for one of our stations, a teaser video in After Effects, and updates to the company's websites. I like the variety. It keeps the eye sharp and it means I'm rarely the bottleneck.

Before that, and alongside it, I've freelanced for startups, authors, engineering firms, and a trading education community with over 250,000 members. Those projects taught me the part of the job that isn't in a design program: discovery calls, scope, training clients to run their own site, and shipping on a deadline.

What I care about

• Clarity first. A billboard has three seconds. A landing page has about the same. I design for the person who's skimming.
• Systems over one-offs. Modular station "chiclets," reusable label templates, calendar grids. Build the framework once, then let it scale.
• Own the whole thing. I'd rather design it, build it, and measure it than hand it off between three teams.
• Stay curious. I'm a Full Sail University graduate with Google certifications in AI Essentials, Project Management, Analytics, and SEO, and I spend my free time experimenting with generative design and AI model training.

Off the clock

Guitar and bass, building computers, and photographing Idaho's mountains and music festivals with a Sony A7III. My wife Ryann and our dog Paisley are my favorite collaborators outside the office.