Boise Station Guide Design

I designed the Iliad Media Group Station Guide, a structured sales document that showcases all of our Boise radio stations, including brands like 101.9 The Bull, 96.1 BOB FM, Wild 101, My 102.7, and others in the cluster. The guide is used by the sales team to quickly communicate key station information to potential advertisers—making it easy for clients to understand formats, audiences, and how each station fits their marketing goals.

I handled the layout and document production from the ground up in Adobe InDesign, building a clean, repeatable page system that presents each station with its logo, format, key demographic data, and positioning copy in an easy-to-scan format. The design focuses on clarity and hierarchy so that decision-makers can compare stations at a glance, while staying fully aligned with Iliad Media Group’s brand and visual standards.