Billboard Design

I designed a highway billboard for The Joey & Lauren Morning Show, a project that required balancing multiple brand identities within the strict constraints of outdoor advertising.

Challenge

Create an eye-catching design readable in under three seconds by drivers traveling at highway speeds—a fundamental requirement of effective billboard advertising.

Design Strategy

Working within billboard design best practices, I kept the composition intentionally simple and focused. I strategically integrated the station’s existing brand colors, the radio station logo, and Joey & Lauren’s personal brand logo to create visual cohesion while maintaining brand recognition across multiple touchpoints. A dynamic photo of the hosts adds personality and human connection, making the morning show approachable and memorable to potential listeners.

Key Highlights

• Applied the “3-second rule” of billboard design, ensuring instant readability at 60mph without sacrificing visual impact
• Maintained clear visual hierarchy across multiple brand elements (dual logos, brand colors, photography) while avoiding visual clutter
• Created high-impact design through strategic color contrast and minimal text, maximizing memorability within the limitations of outdoor advertising

Outcome

A clean, attention-grabbing billboard that successfully promotes the morning show while respecting the unique demands of highway advertising—where simplicity and instant recognition are paramount.