Multi-Format Event Marketing Campaign

I designed a comprehensive multi-channel promotional campaign for Wild 101 radio station’s annual Halloween party at Knitting Factory Boise, creating cohesive event marketing materials across poster, email, and social media formats. This project showcased my ability to maintain visual consistency while optimizing design for diverse platforms and audience touchpoints.

Challenge

Develop an attention-grabbing Halloween aesthetic that translates effectively across print, digital inbox, and social media feeds while incorporating required event details and client-provided imagery.

Design Strategy

Working within the constraint of a provided hero image, I built a cohesive visual system that amplifies the “Wicked & Wild” theme through strategic use of typography, color palette, and Halloween-inspired design elements. Each format was optimized for its specific context—the poster prioritizes readability and visual impact for quick information absorption, the email design balances imagery with scannable event details for inbox environments, and the social media version maximizes engagement potential with platform-appropriate dimensions and visual hierarchy.

Key Highlights

• Created unified brand experience across three distinct formats, ensuring instant recognition while respecting platform-specific best practices
• Balanced creative expression with practical information architecture, clearly communicating event details (venue, date, ticket information) without sacrificing visual appeal
• Demonstrated versatility in adapting design elements for different aspect ratios and viewing contexts (print vs. screen, desktop vs. mobile)
• Leveraged Halloween theme to create memorable, shareable promotional materials that stand out in crowded event marketing landscape

Outcome

A high-impact, multi-touchpoint promotional campaign that drives ticket sales and event awareness through consistent, platform-optimized design execution across poster, email, and social channels.