Brand Refresh Application

I designed the 2025 Client Appreciation Sale brochure cover for Iliad Media Group, serving as the first major marketing collateral to showcase their comprehensive brand refresh. This project required translating newly established brand elements into compelling sales materials while introducing a cohesive visual system for their multi-station portfolio.

Challenge

Launch new brand identity through high-stakes sales collateral, balancing fresh visual direction with strategic integration of multiple station brands and thematic requirements.

Design Approach

Working with Iliad’s updated brand palette—featuring brighter blue, dark blue inspired by their new dark-mode website aesthetic, and vibrant orange—I created a sophisticated composition that reflects their modernized positioning. I developed custom “chiclets” for each radio station, functioning as modular brand containers that maintain individual station identities while presenting a unified system. This approach demonstrates scalable thinking applicable to future collateral needs.

The main design features a subtle wave pattern background with gradient transitions using the new blue spectrum, fulfilling the client’s water-themed vision while maintaining professional polish. Strategic orange framing adds energetic contrast and guides the eye through the composition, meeting all specified brand requirements.

Key Highlights

• Designed modular station identity system that balances consistency with differentiation—a reusable framework for future marketing materials
• Successfully translated digital brand elements (dark mode aesthetic, updated colors) into effective print collateral
• Integrated thematic storytelling (wave motif) with brand refresh requirements, creating cohesive visual narrative
• Demonstrated ability to work within comprehensive brand guidelines while maintaining creative problem-solving

Outcome

A contemporary, systematic design that successfully launches Iliad Media Group’s rebrand in the marketplace, providing both immediate sales impact and a scalable visual framework for ongoing brand applications.