Sales Brochure Cover Design

I designed dual-market sales brochure covers for Iliad Media Group’s annual Client Appreciation Sale, creating fresh, eye-catching designs for both their Boise and Twin Falls markets. This project required balancing brand consistency with a bold departure from the company’s traditional color palette.

Challenge

Refresh the annual sales event’s visual identity to drive engagement while maintaining brand recognition and adapting the design for two distinct regional markets.

Design Strategy

Breaking from Iliad’s established blue, black, and white color scheme, I introduced vibrant yellow and pink to create a bright, energetic aesthetic that commands attention in a competitive media sales environment. I anchored the composition within Iliad Media Group’s iconic shield from their logo, ensuring brand continuity despite the bold color shift. The inclusion of an energetic female figure adds human connection and dynamism, reinforcing the excitement of the sale event while making the design more relatable and approachable.

Key Highlights

• Successfully evolved brand presentation while maintaining visual equity through strategic use of existing brand elements (shield logo framework)
• Created high-impact color story that differentiates this year’s campaign from previous iterations, increasing memorability and shelf presence
• Designed scalable solution adaptable to multiple markets while maintaining cohesive brand messaging across regions
• Balanced professional credibility with approachable energy appropriate for client relationship-building and sales objectives

Outcome

A vibrant, modern sales collateral design that breaks through visual clutter and positions the Client Appreciation Sale as a must-attend event, supporting Iliad Media Group’s sales team with materials that make lasting impressions during client meetings and promotional campaigns.